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Digital & Online marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits! When you are marketing your business on the Internet, you have to make sure that you interact with your customers and clients. One excellent way to do this is to have an email promoting plan that keeps you in touch with your target market; here are some smart ways to make your plan a great one.