May 31, 2017

Posted by | Comments Off on Digital Marketing- The New Approach to Website Design

Digital Marketing- The New Approach to Website Design

In the beginning it was easy. Just having a website was a competitive advantage. All you needed was a very simple website that had a little about your business, you products or services. Customers looking for you on the internet found you easily because most of your competitors just didn’t have a website. But the digital World has moved on, most companies have a website before the company is legally setup. Companies that set the website up five years ago have neglected them, creating opportunities for new companies that are starting and leading with Digital Marketing, or being left being by competitors who just ‘Get It’ first.

The facts speak for themselves

-90% of significant purchases are researched online

-Use of Mobile Devices such as iPads to access website is growing astronomically, but many websites just can’t be viewed by on smart phones or Tablets cutting them off from a vast audience.The focus of a website is no longer just to be a brochure its focus must be to open and maintain a conversation with your potential customer and act as a hub for your existing customers.

-An effective website these days must

-Attract the Attentions of the Visitor in 8 seconds

-Give your customer the information they are looking for about your product or service.

-Must provide relevant and useful and easy to access information to the customer

-Give a new customer a reason to get in touch so you can deepen your relationship

-Use Video as well as Graphics and Text

Be Accessible on Mobile Devices

Link with the major Social Media tools. YouTube, Facebook and Twitter being the most critical. When they have a choice people will buy from people they Know, Like and trust.Your website is now a Communication Hub with your potential and existing customer. This gives you an amazing the opportunity to connect with build a relationship that can lead to a visitor becoming a customer. The digital world has moved on, if you are not using all at your disposal to communicate and connect with your customers, why should they connect with you?

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May 31, 2017

Posted by | Comments Off on Online Marketing Summaries

Online Marketing Summaries

Online marketing is a new age of marketing with the introduction of the Web and progressive innovations. It must not be a shock that more companies today are engaging, vibrant internet marketing methods to increase market presence and sales for much better profits and market exposure. As innovation advances, online video marketing is creating a huge hit among online company promos as web customer habits modifications to like visual marketing methods over conventional text-based alternatives.

If you’ve been marketing online for any length of time, then you know the importance of having an optin page and building a list. No need to preach to the converted, right? But is your optin page maximizing every chance of getting the optin? Probably not.Before we take a look at what you can do in order to maximize your optins lets take a quick look at conversion rates so you know what to aim for. The conversion rate is the percentage of people who decide to sign up for your free gift, newsletter or whatever youre offering after visiting your optin page.

A decent conversion rate is 5% (5 out of every 100 visitor’s signs up)

10% is above average

20% + is excellent

If youre doing anything less than 20%, then there’s definitely room for improvement.

The Top 7 Elements to Build Into A Successful Optin Box

  1. Have a headline for your offer.
  2. Have a picture of you or your offer
  3. Brief copy about what’s in the offer a list of bulleted benefits
  4. Have the word FREE in big, bold letters. You can also add “No credit card required” somewhere in the optin box copy
  5. A simple name and email form It’s important to get the name and email so that you can personalize the emails.
  6. A clear call to action button You can say “Instant Access” or “Give me my FREE Report” etc. A brightly colour button that stands out from the rest of the page will work well.
  7. A Privacy Policy

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May 31, 2017

Posted by | Comments Off on Email Marketing Strategies

Email Marketing Strategies

The Three Necessities of Email Marketing Strategies

First: Capture your reader’s attention. If they don’t pay attention, they don’t read, if they don’t read, they don’t buy. Below we’ll discuss format, surprise, and path to action, which are all components of this necessity.

Second: Provide information relevant to your reader. This means you have to know your mailing list, and what is relevant to the people who sign up for it. Do you have different customer bases? Make sure that the email matches the list. If, for example, you serve both pregnant women and new mothers, a “countdown to birth” email should target the pregnant women only, otherwise it is not relevant.

Third: Call to action. Email isn’t just for fun; it’s to get them to buy. Always include a call to action.

Email Format for Success

Plain text doesn’t look like much. The advantage is that it can be read by any recipient on any computer. If your customer might be low-tech, you should consider sending a plain text version of your email marketing materials. A major disadvantage is you can’t track click-through-rate (CTR) if you use plain text. Tracking is, of course, important to fine-tuning your strategy.Some studies have suggested that HTML email, which can include a beautiful assortment of colours, fonts, and styles, gets twice the response of plain text email. Double the response is impressive! You can track CTR and beautify your message. However, not everyone can receive HTML messages.

The best option is probably multi-part MIME. This is a format in which two versions of your email marketing message are created; both the text and the HTML. Automation then determines whether individual recipients should get the plain text or fancy HTML version. Multi-part MIME takes longer to create, but it is a winning strategy for reaching the most customers in the optimal way.

The Path of Action

Suppose you’ve sent your email in an ideal format and your customers are interested enough to open and read it. What will they do next? It is very important that a clear path of action be visible in the email. The first thing a reader should know is what to do next. What do they click? How do they find it? Make it easy for them to discover the next step, the step that leads them to buying, buying, and buying.

Be Surprising!

On the other hand, the same link in the same spot of the same email received every day, week, or month is a path not to action but to boredom. What do you open and read from your email inbox? Probably not the same old, same old that you got last week and the week before. Surprise equals interest, and interest equals click-through.Vary the colours, content, arrangement, and topic of your email marketing materials so that customers look forward to something new, different, and appealing. Don’t be afraid of humour. These email marketing strategies can help you soar in the marketplace!

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